Branding | Design | Content | Planning | Storytelling

Easy is the new advanced.

Gone are the days when only the biggest companies had access to the best tools. I’ve been working in this field for almost 20 years—for agencies and large companies—using every possible platform, and can help you do what they do—honestly & ethically.

I can help you:

A simple
introduction
to me:

I began my a career as a Graphic Designer. Then I became an Art Director. Then a Creative Director. I worked with major US brands before moving into digital marketing, branding, and communications strategy. Storytelling is the glue that binds all those things together.

Here’s what I believe in
when it comes to my work:

Ethical action

Some brands do whatever it takes to sell more products, even at the expensive of integrity. I refuse to work this way because I believe there ARE ethical ways to build brands and do the right thing.

Making things easy

A lot of work is made unnecessarily complicated in order to add “value-perception” so more can be charged for a project. Not only is this unnecessary, it makes everything more difficult. I like to make things easy. When things are easy they are more enjoyable and beneficial for everyone.

Speaking the truth

I believe in speaking the truth to myself and other people. There is no need to make things up or deceive people.

If you want to know even more about me…

As a designer, I’ve created packaging, logos, advertising, catalogs, websites, digital content, in-store displays and planned out and directed complex photoshoots. I’ve shot and edited video content, as well as designed animated motion graphics as well. I’ve done work for Whirlpool corporation, Maytag, Sears, Home Depot, Target, Lowes, BenQ, AUO, Innergie and more.

As a digital marketer, I’ve created lead generating closed loop marketing strategies that have helped my clients connect and communicate with their patrons.

Yeah, it’s a lot of stuff.

For 4+ years I worked with DDG brand consultancy in Taipei to build communication strategies and messaging campaigns for emerging brands in Greater China. I developed naming and slogan methodologies—helping brands choose meaningful product, company and service names, slogans and taglines. I've done brand messaging for Both, RunnerCamp, Erato, CoolerMaster, Adata, PurpleSky, Ecove, Folio Hotel, Innergie, Delta Electronics, CTCI and more. 

My background in advertising, branding, and design for international companies in the U.S., combined with over 10 years of experience in Asia, is what guides my work and recommendations.

I have permanent resident status in Taiwan with an open work permit which enables me to permanently live and work without restrictions in Taiwan.

I’m a yogi. So my study and practice of yoga directly influences the way I see the world, my life, and my work.

Even more!
( for those who just can’t get enough information on me)

Between 2010 and 2014—I helped develop a digital marketing strategy for getchee in Taipei specifically to drive new sales leads. In the process, I led the creation of video content, infographics, newsletter programs and updates to their website and social media to support this strategy.

In 2010 I worked with WorldShare in Taipei on creative design projects for BenQ and AUO.

In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan. This had a huge impact on my life perspective and work, and is one of the best things I ever decided to do.

Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.

A few more interesting things you may like to know about me:

I'm a certified yoga therapist. I studied therapeutic and restorative yoga treatments at the Ghosh yoga college in Kolkata, India. I offer one-on-one consultations and therapeutic solutions for a range of health issues. I also lead introductory yoga courses and classes for those looking to develop a healthy practice. 

In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. A challenging project that we hope to build into a world-class yoga festival right here in Taiwan.

Yoga is a common theme with me because it's what I spend most of my own personal time doing these days and it's heavily influenced the perspectives I bring to work.

I also make some pretty decent Kombucha and encourage you to try it for yourself!

I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.

I’m a Leo.
I’m a snake.
They say I'm an ENTP. 

(but I think I'm more ENFP )

I think of myself as a fairly straightforward person. I value honesty and authenticity above just about everything else in my life and let this influence my decisions every day.

How can I help?

I'm able to facilitate—through myself or partners—a wide range of branding, communications, and creative services. Let me know what you need and I can help you find the right path.

My Monthly podcast:

Stories of people going
from one place to another.

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